Methodology
Idea
Need for new package, package re-stage, or productivity savingsInnovative packaging is desired to retain or enhance your brand image
Deliverable: Client supplied design brief
Ideation
Review of design briefMarket observation, collaboration, & design principles
Deliverable: Concept exploration
Client Review
Concept exploration review”Go/No’Go” selection for further development
Deliverable: Feedback and preferences
3D Modeling
Concept refinement based off client feedbackIdea takes on virtual life form and personality
Deliverable: Photorealistic renderings and animations
Prototyping
Design validation3D printing, vac forming, sculpted protofoam models
Deliverable: Tangible, 1:1 scale models
Consumer Research
Consumer validationFocus groups, mall intercepts, on-line surveys, IHUT
Deliverable: Qualitative insights, quantitative results
Package Finalization
Final package design approvalMold and automation qualification, quality control procedures
Deliverable: Quality production packaging